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Horwath HTL Hotel Asset Management
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Creating and Protecting Value for Hotel Owners
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Horwath HTL has had over 300 hotels under asset management globally

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Hotel Asset Management

Understanding what strategies and management practices result in increased cash flow and asset value, we take an assertive position in an asset management role as owner representative to maximise returns and asset values over time.

We will assess, explore and make detailed recommendations on how to improve business performance, whilst evaluating your internal processes against the best the industry can offer. Every one of our hotel experts has extensive managerial experience; project managers have held a CEO position with a full service hotel for at least five years. They are perfectly acquainted with all operational, real estate and financing agendas.

Our approach when undertaking asset management instructions is to seek to maximise the value of our client’s interests. An initial diagnostic review is an integral part of any asset management instruction and prepares the ground for our ongoing role as owner representative.

Horwath HTL Core Hotel Asset Management service:

  • Physical Property Review
  • Qualify existing, and/or propose FF&E and capital improvement/expenditure plans
  • Analyze, review and negotiate annual budget/business plans
  • Management team oversight, provide on-going monitoring of cash flow and hotel operations
  • Recommend and help implement initiatives to optimize cash flow (e.g. assess staffing levels, review cost structure, negotiate with brand operator, etc.)
  • Client Surveys (mystery guest analysis, guest satisfaction, tour operator surveys)
  • Ensure management contract compliance
  • Prepare and distribute required ownership reporting
  • Manage key stakeholder relationships
  • Represent owner interests in all potential key contract negotiations
  • Provide continued monitoring of hold/sell analysis and timing
  • Coordinate hotel disposal efforts

Working to create and protect value

In addition to specialist core Hotel Asset Management we offer a full range of complementary services to further support your ownership activities subject to separate instruction:

  • Operational Advisory Services
  • Repositioning Strategy & Analysis
  • Sales, Marketing and Revenue Management
  • Investment and Divestment Strategy
  • Hotel Management Company Selection and Contract Negotiation
  • Due Diligence

Success Stories

  • Financial Feasibility Study for a Hotel Project on Mahe
    Asset Management, Planning & Development

    Financial Feasibility Study – Anse Louis, Seychelles

    Overview: Horwath HTL was engaged conduct a market study to provide a project evaluation, development recommendations and financial projections for a luxury hotel redevelopment in Grindelwald.

    Solution: Horwath HTL Switzerland provided a full Market Analysis and Hotel Feasibility Study to determine if the proposed hotel is viable and economically feasible for the market at the proposed investment costs.

    Implementation: The project and our findings are currently under evaluation by the client.

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    re-positioning health & wellness neupositionierung
    Asset Management, Health & Wellness

    Re-positioning – Health & Wellness – Ticino, Switzerland

    Overview: Horwath HTL was instructed to review the proposed concept and to carry out a Feasibility Study to test the economic sustainability of such a re-positioning.

    Solution: We undertook an in-depth analysis of the Medical Wellness sector countrywide, thoroughly screened the competitive set, target markets and groups as well as market trends.

    Implementation: The new GM assumed his position in January 2017.

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    operator search betreibersuche liechtenstein
    Asset Management

    Operator Search & Contract Negotiations – Liechtenstein

    Overview: Horwath HTL was engaged by the client to help them advance their project.

    Solution: We prepared a short Operator Memorandum and undertook the search and selection of the future hotel operator by means of a tender.

    Implementation: An internationally renowned and successful hotel operating company was sourced.

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  • betriebskonzept operating concept dryanovo
    Asset Management, Valuation

    New operating concept – Dryanovo, Bulgaria

    Overview: A rural resort in the heart of Bulgaria was in need of an alternative concept of operation.

    Solution: Horwath HTL undertook a market research, devised an alternative operating concept and prepared a financial feasibility study. Subsequently, we were instructed with the search and selection of hotel operator who should manage the resort once completed.

    Implementation: Horwath HTL acquired an operating company to manage the resort under a Wyndham brand.

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    Asset Management

    Operator Search & Contract Negotiations – Minsk, Belarus

    Overview: Horwath HTL was appointed to assist with the selection of the hotel operator and contract negotiations.

    Solution: Horwath HTL successfully undertook the search and selection for a white label operator in connection with a Marriott Franchise Agreement.

    Implementation: The hotel opened May 2016.

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