Adina Serviced Apartments

Adina Serviced Apartments – Geneva, Switzerland

Key Service: Hotel Planung & Entwicklung
Location: Geneva, Switzerland
Product: Market Entry Strategy


In the coming years a former industrial park in the size of 11 hectares in the municipality of Vernier, near Geneva, will be transformed into a new urban district called «Quartier de l’Étang». In addition to more than 1,000 dwelling units, office areas, administrative buildings and a medical centre, there will be three new hotels. Furthermore, a school, pre-school and sports facilities will be realized.


Adina Apartment Hotels was offered the opportunity to rent one of these three new hotel areas. Since the hotel group lacked experience on the Swiss market, the engaged Horwath HTL to support them in the preparation of their business plan and at arriving at a sustainable rent in line with the market. Further to delivering information relevant to the market and industry, we provided in-depth information on the Swiss labour market, the industry’s CBA and salary schedules.


The lease contract was signed; opening is planned for early 2022.

Project Quote

Taking on Horwath HTL as consultants to enter the Swiss hotel market in the highly competitive city of Geneva, proved to be the best decision. Not only were we supported from the very first step in the feasibility process, but we were also provided with deep market knowledge and a wide network at every given moment to ensure that we could sign a profitable and successful deal for our company.

Our work with Horwath HTL was characterized by efficiency and professionalism. Therefore, we are looking forward to engaging Horwath HTL as experts for our future projects in Switzerland.

Matthias Niemeyer

Head of Development Europe
Adina Apartment Hotels