“The goal behind this report was to try and accurately shed light on the current hotel situation and see how each market is evolving. Investors need transparency and brands need to know what the competitive landscape looks like.”
A few years ago, our team in Rome decided to put together a report on the state of hotel chains in Italy, no easy task as you can imagine. What became clear as we investigated the market was that it was complicated and opaque, a labyrinth of family ownership and local brands many of whom were unheard of outside of their local city, let alone Italy itself. The goal behind this report was to try and accurately shed light on the current hotel situation and see how each market is evolving. Investors need transparency and brands need to know what the competitive landscape looks like.
This Italian report has become respected and incredibly well received in the local market and we decided as a group to expand our scope into a global report, building on the database year by year to provide a comprehensive view of the branded versus independent hotel situation. We started with EMEA and are now ready to launch our LATAM & Caribbean Hotels & Chains Report 2017.
Some of this data exists elsewhere of course, there are a number of countries that have good amounts of data on their hospitality industry, some for sale and some free to access. A surprising number of countries do not however, and we saw an opportunity to consolidate much of this data in one place to make it easier to have a holistic view of the market. This is our first attempt and we will continue to build on the information every year, making it more accurate and adding to the number of ways this data can be shown and looked at.
The most positive stat for our industry is how many of these brands are growing and expanding, a good indicator that the industry is in rude health and attracting significant levels of investment. Much of this makes for fascinating reading, we certainly hope you enjoy reading it as much as we enjoyed putting it together.
Horwath HTL Global Business Director